March 21, 2017
Kmart kicks off 2017 March of Dimes fundraising campaign
This year's fundraising efforts are being led by Kelly Cook, chief marketing officer for Kmart and mother of triplets born five weeks premature. "As the mother of children who were born too soon and needed help, I'm grateful for the work of the March of Dimes," said Ms. Cook. "But Kmart's Shop Your Way members, customers and associates are the real heroes for babies. Each year they remain dedicated to our fundraising efforts by supporting the March of Dimes coast-to-coast."
Kmart's annual fundraising campaigns have raised more than $140 million in support of the March of Dimes work over the past 33 years - more than any other corporation in the foundation's history. In addition to raising funds in store and online, Kmart also sells a collectible puppy figurine, of which a portion of those sold is donated back to the March of Dimes.
"Kmart's efforts and unwavering commitment have helped to advance the critical work being done by the March of Dimes to improve the health of all babies," says Stacey D. Stewart, president of the March of Dimes. "Their efforts have played a major role in the discovery of breakthroughs, like surfactant therapy for preemies that have saved the lives of countless children."
The funds raised by Kmart have benefited the March of Dimes by helping the organization:
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